Abstract:2008 is the 30th anniversary for China′s adoption of the reform and openingup policy. In the past three decades, the insurance industry has seen a tremendous transformation. Insurance business has been growing rapidly and with a good quality. In this period of time, the insurance industry has been constantly reformed and opened up in sync with the trend of development in China. The fundamental conceptual change was the prior condition and basis for this longstride development, the deepening of reform was the constant engine for development, the furtherance of openingup injected vital vigor for the development, and continuous enhancement of insurance regulation provided a guarantee for healthy development of the industry. The current new situation requires the insurance sector to be more openminded, creative, and get a correct hold on the direction of development. It also requires that we should follow the operation rules of the industry, solidly safeguard consumer interests, and pay high attention against various risks. Key words:three decades of reform and openingup; the insurance industry; mental liberalization; pioneering and creative